Rob Laing

ROB LAING

Rob Laing
ROB LAING

Hey. I do plants, food and tech in NYC.

I was born in Melbourne to British parents, and have lived in Australia, the UK, Belgium and Japan before moving to New York in 2016.

I founded the language translation tech startup Gengo.com in Tokyo in 2008, and built the company as CEO for 7 years. During that period I had a lucky, radical health transformation around whole plant food.

After leaving Japan and Gengo in early 2015, I took a year off, did a 500km solo hike, a drive across North West Australia, and studied advanced raw plant-based food in Thailand and LA. By this point I had decided to go completely plant-based. I just had to tell you :)

In early 2016 I founded Farm.One, an indoor vertical farm in Manhattan’s financial district growing specialty herbs and greens year-round for chefs. I also launched Plant Gourmet, a podcast featuring chefs making the finest plant-based cuisine. I am also working on a book about our relationship with food, called The Trick. No, really, I am. Slowly.

I love collaborating with smart people who are passionate about the impact that food can have on people's lives. And I really enjoy working with startups or businesses that have tricky problems. If that sounds like you, say hi. 

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